Email marketing requires a keen eye and a creative mind! Discover how carefully-crafted copy and a pleasing template can help you to better connect with customers.
Education
The COVID-19 pandemic saw college campuses change overnight, making email, social media, and SMS text invaluable tools to connect with students and the community at large.
Columbia University Facilities and Operations
- inFO: CU Grow Continues, College Walk Refreshed, New Dining Location Coming Soon, and more
- inFO: Request Service via Text or Email, Community Support, Celebrating Longtime Employees, Clean and Go Green, and more
- inFO: John Jay Lounge Reopens, New Pop-Up Lunch Location, Security Awareness Days and more
- inFO: Students Return to Campus, Tents Open for Community Use, COVID-19 Building Readiness, and more
Columbia University Dining
- Columbia Dining One Day Sale – July 20
- Summer with Chef Mike
- Sign Up for a Summer Dining Plan and Get a Chef Mike T-Shirt
- Spring into the Dining Halls for Food and Fun
- March Into the Dining Halls This National Nutrition Month
Publishing
The ‘5 Questions’ email campaign that I designed for Book Lovers Con showcased quick Q&A sessions with bestselling authors attending the convention. Crowdsourcing questions on Facebook and Twitter helped engage the target audience, increasing email opens by nearly 10%!
- 5 Questions with Author Shayla Black
- 5 Questions with Author Lexi Blake
- 5 Questions with Karen Rose
- 5 Questions with Rebecca Zanetti
Hospitality
- Columbia University Event Management: Book Holiday Events Early for Big Savings
- Columbia University Event Management: Important Update: Outdoor & Tented Space on Campus
- Columbia University Event Management: Event Management News May 2020
